Apple has become a giant in the consumer electronics market and rightfully so. With the release of products like the Macbook, iMac, iPod, and iPhone, Apple has created a massive cult-like following. Now, while there are other consumer electronics companies who are incredibly successful, none have been able to mimic the Apple fan base that has made their brand so successful. Generally Apple customers buy more than one product, and since Apply is a mainly in house production, every platform works together in a synergistic manner. With a good WiFi connection and fast internet like Broadband DSL, users can sync all of their devices with more ease than any other brand can provide.

According to Time, Apple success is due, in part, to its late CEO Steve Jobs, who initiated a movement within Apple. Most research and development departments are solely concerned with pushing the boundaries of existing technologies. Jobs created an environment where simply super-charging the technology that ran the hardware was simply not enough. Jobs wanted to create products that users could simply not live without and as CEO, Jobs was the ultimate beta tester. Now, this has become an integral focus in the development of all Apple products.

The article further expounded this point, “Apple is the only company I deal with where ease of use is more important than the product itself. Apple makes this a critical goal of its approach to creating anything for the market.” In a world where technology is becoming more sophisticated and nuanced, it is becoming ever-more important to make these technologies easy to utilize for the customer. In Apples view, if the device or technology does not come with an inherent ease of use then it is useless to the customer. This has been the integral thrust behind Apples operating system which put heavy emphasis on the user experience.

Apple is also set apart by its simplicity. Within the smartphone industry each company has a variety of phones to choose from. For the customers who are technology literate, choosing a good phone can be difficult, especially if they feel the sales associate is simply just trying to make a sale. Apple simply has one phone. There are different “generations” of the phone but the design essential remains the same. Apple devices often need little maintenance aside from the usual case/water protection all smart phones need. Apple has certainly found a way to reduce the headache of smart phone technology while utilizing the benefits.

Another headache reducing method Apple employed that helped catapult the company to the top was the opening of retail stores. Many criticized the move to retail claiming the stores would fail; however, Apple trained their retail employees to understand how to communicate better with costumers to find their needs. All store associates have a vast knowledge of the few products Apple creates and their Apple Geniuses’ know even more. Whether they are dealing with new or veteran customers, Apple knows exactly how to get customers utilizing their technology. If a problem does arrive Apple can normally handle all problems in their stores or over the phone.

Two philosophies that have added to their success come from their business models. Apple does not invent products; it takes other products and makes them better. If Apple feels as though it has not improved upon or cannot improve upon a certain device, they will not pursue it. Apple did not invent the smart phone, they improved upon the smart phone experience; they did not invent the tablet, just made it better. This shows in their sales. The iPad and the iPhone are dominating their competitors. This is also partly in fact due to Apple’s ability to stay at least two years ahead of its competition. The products that have recently come out were most likely signed off to be pursued two years ago; the products that they are working on currently are likely to come out in 2015.