More and more people every day are walking around town with computers in their pockets, and this is something that web designers, business owners, and most of all, bloggers, need to tune into. The amount of web browsing that’s done on mobile devices increases every day, and this trend shows no signs of slowing down. Some people even spend more internet time on their phones than they do on their computers. Couple this with the growing popularity of tablets and ultra portable laptops as browsing platforms and the conclusion is clear; your blog needs to be ready for the world of mobile browsing.

Optimizing your blog doesn’t have to be the pain it is for many. It is actually a relatively simple matter of pinpointing the problems of viewing blogs that are not mobile-optimized from a smart phone or other small device. The most common problems are tiny fonts that become practically unreadable, long loading times, and page elements becoming jumbled and cluttered. One way to address these problems is by making a few simple layout changes on your blog. Keep images small and cut down on the amount of them you use on your pages. Increasing font size may make your blog more viewer friendly on mobile devices, but this might not be the look you want for your blog on standard platforms.

One thing some companies and bloggers have done to keep their standard layout while making mobile friendly pages is to simply create a mobile website. Now, when users access your pages from a smart phone can be redirected to your mobile page, which is reworked from your original layout to work within the confines of smart phone screen formats. This approach is preferable to simple altering the layout of your standard page because it allows you to get optimal layouts on both platforms without compromising your design. The drawback is that you’ll need two versions of every page on your website. This means more work and more hosting.

The best way to handle the mobile problem is through a new trend known as responsive web design. Rather than a static grid, websites coded according to the principles of responsive design are based on a fluid grid. Their relationships to each other are calculated based on window size and proportions. So when the window is shrunk down to smart phone size, the element on the page will automatically resize and reproportion themselves according to the size of the window. This has the advantage of increased adaptability for screens of all sizes.

In an age when so much web browsing is done through a screen protector, you need to be receptive to the demands of your readers above all else. People want websites they can view on the go, and if your blog is not optimized for mobile viewing you cannot expect to garner increased traffic and readership from the new generation of mobile web users. Whatever your preferred method for mobile optimization, make your blog flexible and mobile friendly sooner rather than later.